A Developing Moretele for Growth and Prosperity for All
Opportunities to improve on strategies and operations
What are our Strengths?
• Good stakeholder relations including Tribal Authorities, SALGA, Provincial Government, etc.
• Strong strategic partnerships and alliances
• Fully fledged management team
• A municipal logo that represents all key economic and social activities of the municipalitys
What are our Weaknesses?
• Lack of understanding on the role of communication as strategic function
• Lack of cohesion with departments which leads to parallel programmes
• Nonexistent communication and marketing policy
• Limited marketing expertise
• Municipality does not have a brand management strategy as well as corporate identity manual
What are our Opportunities?
• Growth and investment opportunities exist due to the strategic location of the municipality
• Development of a Corporate identity manual to regulate the use of the logo and the corporate colors thereof
• Identify new marketing platforms to create awareness of the municipal services and what the municipality stands for.
• Profiling the municipality
• Seek assistance from marketing and branding stakeholders such as SALGA, GCIS to improve on brand managementv
Who are our People?
• Lack of marketing and branding expertise
• Unforeseen disruptive labour disputes
• Lack of information security mechanisms
• Negative perception on the quality of municipal service provision
• The municipality does not have a high resolution logo
• There is no black and white logo, but only a full colour logo which may pose a challenge when placed on various coloured backgrounds
Review process of Communication Strategy
As part of the review process of Communication Strategy, SALGA was engaged on several occasions to assist with incorporation of the Marketing and Branding components in the strategy. Emanating from the engagements, the following were highlighted as issues of importance:
• Development of corporate identity manual to give guidance to the municipal corporate identity and manage branding applications and further curb abuse of the logo.
• Unit’s participation in various exhibitions to market the municipality in different areas.
• Development of MKLM communication policy that will give guidance on how the municipality communicates
• Incorporation of marketing into the strategy. The revised draft integrated marketing and communication strategy which is due for adoption by Council, gives a clear expression of the coat of arms (Logo) which has a tag off line or motto: “Re direla setšhaba”, a Setswana saying that translates to “We work for the nation”. The strategy further highlights our commitment as the municipality to ensure that the community of Moretele Local Municipality lives in a healthy, safe, social and Eco- friendly environment.
Rates and Taxes
Property rates cover the cost of the provision of general services. Determining the effective property rate tariff is therefore an integral part of the municipality’s budgeting process. National Treasury’s MFMA Circular No. 51 deals, inter alia with the implementation of the Municipal Property Rates Act, with the regulations issued by the Department of Co-operative Governance. These regulations came into effect on 1 July 2009 and prescribe the rate ratio for the non-residential categories, public service infrastructure and agricultural properties relative to residential properties to be 0, 25:1.
The implementation of these regulations was done in the previous budget process and the Property Rates Policy of the Municipality has been amended accordingly. The following stipulations in the Property Rates Policy are highlighted: The first R17 000 of the market value of a property used for residential purposes is excluded from the rate-able value (Section 17(h) of the MPRA). 20 per cent rebate will be granted on all residential properties (including state owned residential properties); 100 per cent rebate will be granted to registered indigents in terms of the Indigent Policy; For pensioners, physically and mentally disabled persons, a maximum/total rebate of 100 per cent will be granted to owners of rate-able property if the total gross income of the applicant and/or his/her spouse, if any, does not to exceed the amount equal to twice the annual state pension as approved by the National Government for a financial year.
In this regard the following stipulations are relevant: The rate-able property concerned must be occupied only by the applicant and his/her spouse, if any, and by dependants without income. The applicant must submit proof of his/her age and identity and, in the case of a physically or mentally handicapped person, proof of certification by a Medical Officer of Health, also proof of the annual income from a social pension. The applicant’s account must be paid in full, or if not, an arrangement to pay the debt should be in place; and the property must be categorized as residential
.The Municipality may award a 100 per cent grant-in-aid on the assessment rates of rateable properties of certain classes such as registered welfare organizations, institutions or organizations performing charitable work, sports grounds used for purposes of amateur sport. The owner of such a property must apply to the Chief Financial Officer in the prescribed format for such a grant. Water Tariffs South Africa faces similar challenges with regard to water supply as it did with electricity, since demand growth outstrips supply.
Consequently, National Treasury is encouraging all municipalities to carefully review the level and structure of their water tariffs to ensure:
1. Water tariffs are fully cost-reflective – including the cost of maintenance and renewal of purification plants, water networks and the cost associated with reticulation expansion;
2. Water tariffs are structured to protect basic levels of service and ensure the provision of free water to the poorest of the poor (indigent); and
3. Water tariffs are designed to encourage efficient and sustainable consumption.
Public notices are issued by a government agency or legislative body in certain rulemaking or lawmaking proceeding. It is a requirement in most jurisdictions, in order to allow members of the public to make their opinions on proposals known before a rule or law is made.